A detailed view of a ball on the pitch at Arrowhead Stadium ahead of the 2026 World Cup at Kansas City Stadium on May 11, 2026 in Kansas City, Missouri. Kansas City is betting big.

Has she never been to the south? The 2026 FIFA World Cup is underway, but some of the best content of the tournament has come from international fans visiting the United States for the first time. North America is the host of the tournament this year,

In an article published Monday, CNN framed the 2026 FIFA World Cup as a potential “make or break” moment for the alcohol industry, which is grappling with slowing consumption and shifting drinking habits in key markets.

It’s the day after the night before and, if you listen carefully, you can probably still hear those Cape Verde players and fans celebrating their historic 0-0 draw against soccer giant Spain. That result was the surprise of the tournament so far and a reminder to the heavyweights that anything can happen at the World Cup.

The two projects — the redevelopment of South Downtown and “The Center,” the revamp of the former CNN Center — highlight downtown’s rapid change ahead of the World Cup.

The World Cup officially kicks off in Mexico on Thursday, but thousands of fans across North America will have already got their opportunity to enjoy the world’s biggest sporting festival before a minute of the tournament is played.

There’s always a lot of talk about the big teams and best players at a World Cup, but this year will also see four debutants step foot on the global stage.