This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game.

This is the fifth in a series from TheWrap exploring how sports is transforming the entertainment business. Read our previous story here. It’s Tuesday morning, say. Last night’s Monday Night Football ...

For decades, the NFL has been the gold standard of audience engagement. Sunday afternoons became a national tradition. Monday Night Football built a primetime ritual. Tailgates turned parking lots ...

Businessman Cody Campbell walks on the field before the NCAA college football game between Texas Tech and Oregon State, Saturday, Sept. 13, 2025, in Lubbock, Texas. Annie Rice / AP Cody Campbell is as ...

A few hours after Texas Tech won an outright conference championship for the first time since Dwight Eisenhower was in office, the billionaire architect behind the playoff-bound Red Raiders' ...

LUBBOCK, Texas — In February, during the grand opening of Texas Tech’s 300,000-square foot, $242 million football facility, athletic director Kirby Hocutt, delivering a speech from behind a pulpit ...

Two-week CNN Academy Bootcamp at Georgia Tech will offer hands-on training, newsroom simulations, and masterclasses to prepare future sports journalists.

Texas Tech's football success is attributed to head coach Joey McGuire, who brings a high school coaching mentality to the program. The team, built with significant financial backing from boosters, ...