The tech giant is betting that new sports, new products and new audiences can grow its live sports ad biz. By Alex Weprin Senior Editor 2024 will be the year of advertising for Amazon and its Prime ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes. GroupM, the large media-buying consortium backed by ad giant WPP, vowed Wednesday to ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network. The multi-market sports advertising platform is designed to give brands unified ...