Fitting rooms can feel like a coffin for your self-esteem. Even the kindest “Everything OK in there?” from a salesperson can sound like the buzzing of a million mosquitoes to a stressed-out shopper.

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

Add Yahoo as a preferred source to see more of our stories on Google. Polo Ralph Lauren is rolling out a new smart mirror in the fitting rooms of its flagship New York store Wednesday, in the latest ...

Imagine a fitting room with a “smart” mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side by side with other colorful shirts you try ...

Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful shirts you try ...

NEW YORK - Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful ...

Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful shirts you try ...

For some people, shopping is entertainment. For others, it’s something to get through without visible or psychic damage. Those emotions, either way, are likely to be heightened with the debut of ...

The THAT store, a futuristic shopping experience located at the Mall of the Emirates in Dubai, opened its doors this year. The store incorporates digital elements that elevate from the traditional ...