Platform introduces a structured methodology for evaluating marketing tools and agencies through data-informed ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...

Last year I wrote an article questioning whether we should be using the term "customer technology" instead of "marketing technology." Frans Riemersma of Martech Tribe and the co-creator of the current ...

Tata Consultancy Services (TCS) has appointed Amit Tiwari as global head of Marketing Technology & Digital, a newly created role aimed at bringing together the company’s digital marketing, creative ...