Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

Search engine optimization is the need of the hour in the virtual world. There are thousands of websites on the internet and making your website appear in the search engine results is not an easy task ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

B2B content writing 101 emphasizes the importance of incorporating “evidence” — that is, trustworthy quantitative or qualitative data to substantiate our claims. By doing so, we enhance the ...

Educational content has long been the bedrock of B2B marketing, typically aimed at helping potential buyers make an informed purchase decision. That's changing. Towards the end of last year, my ...