AI agents are moving games beyond scripted characters, enabling lifelike NPCs, emergent gameplay, and faster development that ...

Unity stock is getting hammered as AI fears escalate.

More slop for the pile ...

Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool ...

With AI helping tackle these time-consuming processes, teams can iterate on core gameplay loops more rapidly and with greater confidence.

Why this is important: The prospect of AI generating games at scale isn’t just about faster production, but it also alters the economics and creative foundation of the industry. On one side, ...

AppLovin posted 66% YoY revenue growth and 84% EBITDA margin in Q4 ’25, while reducing marketing and R&D expenses. Find out ...

TL;DR: Netflix is expanding its gaming division by integrating generative AI to create innovative interactive experiences and games. The company is hiring a high-level Director of Gaming Gen AI to ...

To the chagrin of pretty much everyone, generative AI has wormed its way into all levels of game development. Not content to just let it infect the way games are made, some companies are now pushing ...

Gaming Industry Remedy's new CEO is a former sports betting guy and EA executive who aims to 'scale Remedy in a way that builds lasting value' World of Warcraft After 3 years of negotiations with ...